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02 . Jun . 2020

#WhyWeTri

Em tempos difíceis, compreender as razões por trás das nossas ações é a melhor forma de nos mantermos motivados. Por isso, criamos um vídeo-manifesto convidando todos os triatletas a refletir: por que fazemos triathlon?

Swim. Bike. Run. Repeat.
Eat well and try to rest in between.

Exercise is good. Sport is better. Triathlon is best.
Everyone is capable. Anything is possible. Anywhere is possible.

Swimmers struggle in running. Everyone else struggles in swimming. Everybody loves riding.
Sprint is fun. Standard is hard. IRONMAN is what we dream of.

No time? No problem. Triathletes have learned to bend time. Efficiency is key.

Can’t swim? Dry land drills. Keep trying.
Hard run session, check. Indoor training, done. It’s for the best.
When the time comes, there will be a long beautiful ride.

It makes you healthy. And happier. Hotter, as well. It has something to do with endorphins.
You’ll meet like-minded people. Funny type.
And then there’s racing. Against yourself, against the clock, and other people, too. Love racing!

Starting is hard. Finishing is awesome. Never regretted training.
Champions are made when no one is watching. Now it’s the time.
Life is better when you tri.

#WhyWeTri

Cliente: IRONMAN Brasil | Unlimited Sports
Roteiro & Direção: Ana Lidia Borba | Flows ©️
Narração: Michael Lovato
Imagens: Ana Lidia Borba, Allan Santos, Romulo Cruz, Ricardo Vilela, Guilherme Leporace, Aliakim Sá, Jaques Rangel, Jeann Mette, Maia Fleming | Flows
Edição: Fernanda Dapper | Flows